In the Spotlight
11.06.2014 / Lighting designers Lighting industry events
Steffen Bux, Product Manager of Deko Light GMbH Germany is visiting Australia this month for a collaboration project
with Neue. We spend five minutes with Steffen in the lead-up to the Neue Industry Event on 19 June.
You are visiting Australia this month. Can you tell us what project you are involved with here?
A: I have been involved in a collaboration project with Neue for some time now. I caught up with Dean Brosnan at the Frankfurt Light + Building trade fair and found his ideas and what he’s doing with Neue inspirational. I’m visiting Australia to expand further on our discussions in Frankfurt about bringing the best of European design to the Asia Pacific market.
I understand you’re in Asia at the moment, what are you doing there?
A: Yes I am, it’s been crazy. Myself and my colleagues have been here for six weeks now. We’ve been meeting with long-term Asian partners of ours and are attending the Guangzhou lighting fair, which is Asia’s largest lighting exhibition. Then I’m off to Australia to spend two weeks with Neue.
As Product Manager of Deko Light GMbH what is your primary focus?
A: My role involves scanning the globe to identify emerging design and technology trends, choosing new products, developing products and managing quality control to ensure our products meet the highest standards
Which styles inspire you at the moment?
A: I think clean, simple and practical designs are always good. Not too special and not too creative. The attention to detail should be in the quality of the product.
How do you make decisions about which trends to use in domestic and commercial applications?
A: I assess what customers need. Then I go one step further and create new ideas and easy solutions to meet both their current and future needs. The key is identifying what your customers want now but also knowing what they are likely to need in the future and ensuring that your solution addresses both of those requirements.
We understand you are bringing some new products to show at the Neue industry event. Can you tell us more about these?
A: The advances being made in lighting technology and design are astounding. Style is important, so is the function and especially the quality. I’m bringing some new touch panel controllers we’ve developed which have very special programming. Come to the Neue Industry Event to find out more.